Fashion makeup is used in magazine photography and runway shows. This branch of makeup design is often highly stylized and can range from very natural to dramatic. It does not always translate into a look for everyday and should be appreciated as an art form.
The model is the canvas and the artistic design she will showcase is usually a result of a collaboration between the clothing designer, hairstylist, photographer, and makeup artist. Nonetheless each model is very different meaning each canvas will display the art form diversely. The makeup artist will need to take each model's features into consideration as each look is slightly altered to bring out the best qualities in the model and the art.
Skin clarity and a great base is important for fashion makeup as one should always put time into making the canvas flawless so that the artistic design is not altered by imperfections.
Fashion allows for much creativity but always remember to step back and look at the big picture, after all sometimes less is more.
